Beyond the Obvious: Creating innovative ideas that push the boundaries with Ziba

By Courtney • In NewsletterComments Off on Beyond the Obvious: Creating innovative ideas that push the boundaries with Ziba


“If you always do what you always did, you will always get what you always got.”
– Albert Einstein

Creating original solutions to tough business problems is not easy. Even seasoned innovators must still confront their own biases, break away from conventional thinking, and look at problems from different perspectives. How might you challenge yourself to become truly innovative?

Learn how to push your ideas further and faster with Ziba, a top-notch design and innovation firm. This daylong workshop will expand your innovation toolkit and build your practice and confidence in Business Design with a firm that has over 30 years of experience working with leaders to envision and deliver innovative brand experiences.



Open to all 2YR and 3YR students. Some pre-work is required.

Ziba directors, Mick Glenn (Director of Environment & Experience Design) and Rob Wees (Senior Art Director) will lead the session.

Date: February 7th, 2015
Time: Registration starts at 9:30pm, Workshop is 10:00am-5:00pm
Cost: $35/person covers the cost of materials and food
Location: 4001 (Desautels Centre for Integrative Thinking)

Registration on the RWorld Event Registration site opens January 19th at 9:00pm! Spots are limited.

The cancellation and refund deadline is January 27th.

Questions? Contact Alpesh Mistry (

About the Instructors

Mick Glenn, Director of Environment & Experience Design
Mick leads a multidisciplinary team to create branded environments and experiences that tell authentic, meaningful stories. His methodologies translate consumer insights into concepts that reinforce emotional connections with brands. Considering the entire ecosystem of a consumer journey, Mick creates branded experiences that integrate multiple touch points across environments, communication, digital, products, service and events.

Mick has led the creation of Global experience platforms for Reebok, adidas and Luxxottica. He has developed brand activation concepts for Adidas World Cup, Beats Music, Coca Cola and Reebok. Prior to joining Ziba, Mick was the Global Store Design & Merchandising Director at Jurlique Skincare in NY and as a Senior Designer at Landini Associates, a Sydney brand and design consultancy.

Mick holds a BA in Design from the University of New South Wales and a BS in Business from the University of Technology, Sydney.

Rob Wees, Senior Art Director
Rob partners with our creative directors to lead the visual design and emotive storytelling for a variety of clients. He works to translate brand and consumer insights into design direction, and brings multi-disciplinary teams together to tell an inspiring and consistent story across varying touch points.

Most recently, Rob led the branding process for REI. He has also worked for clients including Procter & Gamble, their luxury partner brands, Moda Health and adidas.

Prior to joining Ziba, Rob was a Senior Designer at Sockeye Creative, an advertising and marketing firm in Portland, where he developed identities and brand design for Portland State University, T-Mobile and Starwood Hotels. In addition, he created visual campaigns for the Portland Opera, adidas NBA and Euroleague Basketball.

Rob holds a Bachelor of Fine Arts in Graphic Design and a minor in Advertising from Central Washington University.

Ziba is an internationally recognized experienced design and innovation firm. Its creative teams work with leaders around the world to envision and deliver innovative brand experiences that create value. For over 30 years, Ziba has pioneered consumer research methods, strategic thinking and design solutions that connect people to brands – rationally and emotionally. The results are products, services, environments and interactive experiences that are authentic, unique and relevant – brand experiences that consistently win in the market. For more information, please visit

The Rotman DesignWorks Sandbox Series is a collection of hands-on workshops, led by experienced practitioners, which develop your core innovation skills and provide you with valuable learning experiences. Participation is added to your Professional Development transcript.

Rotman DesignWorks is the Business Design Studio at the Rotman School of Management. Our mission is to teach future business leaders the discipline of innovation through the practice of Business Design, a human-centred innovation methodology. Rotman DesignWorks offers educational opportunities to Rotman students in conjunction with the Business Design Club’s career preparation offerings.


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