Bringing the Art of Strategy to Innovation

By Courtney • In NewsletterComments Off on Bringing the Art of Strategy to Innovation


Why do so many new innovations fail? Often times, companies are unprepared to support new ideas because of the existing choices they’ve made. Using strategy to connect new innovations to the organization provides a powerful opportunity to win with customers and against the competition.

Join Rotman DesignWorks on January 22nd from 6-9pm to learn how strategy connects with innovation using Roger Martin’s ‘Playing to Win’ approach. Discover the power of design through the lens of strategy and gain hands-on experience of using the ‘Playing to Win’ framework.

Open to all 2YR and 3YR students.

Jennifer Riel, Associate Director of the Desautels Centre for Integrative Thinking, and Josie Fung, Acting Director of the I-Think Initiative, will lead the session.

Date: January 22, 2015
Time: Registration starts at 5:45pm, Workshop is 6:00-9:00pm
Cost: $15/person covers the cost of materials and food
Location: LL1010

Registration on the RWorld Event Registration site opens January 7th at 9:00pm! Spots are limited.

The cancellation and refund deadline is 3 days prior to the event.

Questions? Contact Stefanie Schram (

About the Instructors

Jennifer Riel is the Associate Director of the Desautels Centre for Integrative Thinking at the Rotman School of Management. Jennifer is responsible for developing training programs, teaching and writing about integrative thinking and design. In her role, Jennifer also has oversight of Rotman Designworks (the school’s business design initiative) and I-Think (Rotman’s elementary and secondary school integrative thinking program).
Jennifer has created and led custom workshops with large public and private sector organizations in Canada, the United States, Europe, the Middle East, South Africa and Australia. She collaborates closely with former Rotman Dean Roger Martin on his writing, including The Opposable Mind: How Successful Leaders Win Through Integrative Thinking (2007), The Design of Business: Why Design Thinking is the New Competitive Advantage (2009), Fixing the Game: Bubble, Crashes and What Capitalism Can Learn from the NFL (2011) and most recently Playing to Win: How Strategy Really Works (with A.G. Lafley, 2013).
She has published articles in the Globe and Mail, Businessweek, Strategy Magazine and Rotman Magazine, as well on online at and the Daily Beast.
Jennifer received her MBA from the Rotman School of Management in 2006. Prior to joining Rotman, she worked as a project manager and copywriter in the retail and non-profit sectors.

Josie Fung is the Acting Director for the I-Think Initiative at the Rotman School of Management, University of Toronto. Here she spends her time creating new tools and methodologies, designing experiential workshops and developing curriculum to enable creative problem solving in K-12 classrooms across North America. In addition to this role, Josie is involved with Integrative Thinking and Strategy courses in the Commerce, MBA and EMBA programs at Rotman, and facilitates workshops with DesignWorks.
Most recently, Josie collaborated with Roger Martin and Jennifer Riel on the development of the Playing to Win Toolkit for Harvard Business Review Publishing. In her career prior to Rotman, Josie was a strategy lead at BMO Bank of Montreal and previous to that, the Director of Operations for Idealogical Systems, a technology start­up in Toronto. With a range of experience from start­up to enterprise, Josie advises and collaborates with entrepreneurs and enterprises to build their capacity in innovation and developing customer-centered strategies.

The Rotman DesignWorks Sandbox Series is a collection of hands-on workshops, led by experienced practitioners, which develop your core innovation skills and provide you with valuable learning experiences. Participation is added to your Professional Development transcript.

Rotman DesignWorks is the Business Design Studio at the Rotman School of Management. Our mission is to teach future business leaders the discipline of innovation through the practice of Business Design, a human-centred innovation methodology. Rotman DesignWorks offers educational opportunities to Rotman students in conjunction with the Business Design Club’s career preparation offerings.


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