Business Design: Need Finding Workshop

By Courtney • In NewsletterComments Off on Business Design: Need Finding Workshop

Finding customer’s unmet needs are powerful opportunities for organizations to innovate and grow.  Your ability to find unmet needs and insights can help you identify possible areas to engage in meaningful ways with customers and identify the right frame for brainstorming potential solutions.

Join Rotman DesignWorks to learn how to identify powerful insights for innovation.    Gain first-hand experience with a variety of frameworks and tools that help you generate insight into customer’s unmet needs.

This event is open to all Full-Time and Evening/Morning students.

Stefanie Schram and Alpesh Mistry, Sr. Associates at Rotman DesignWorks, will lead the session.

Date: October 29, 2013

Time: 6-9pm

Location: 368 (in Executive Programs)

Registration on the RWorld Event Registration site opens Monday, October 21 at 9:30pm! Spots are limited.

Questions?  Contact Stefanie Schram at

Rotman DesignWorks

Rotman DesignWorks is the Business Design Studio at the Rotman School of Management. Our mission is to teach future business leaders the discipline of innovation through the practice of Business Design, a human-centred innovation methodology. Business Design is used to build breakthrough solutions and create competitive advantage.

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