There’s an assumption in business that number crunching is the only way to understand problems and create innovations. In reality, numbers are only part of the picture. Understanding unmet customer needs represents a powerful opportunity for organizations to innovate. But how do you understand customers on this deeper level?
Join Rotman Designworks to learn how to look at a problem from a customer’s perspective using simple ways to gain empathy. Discover how to find unmet needs and insights to identify the right frame for brainstorming potential solutions.
Open to all 2YR and 3YR students.
Mark Leung, Director of Rotman DesignWorks, and Alpesh Mistry, Sr. Associate at Rotman DesignWorks, will lead the session.
Date: Thursday October 30, 2014
Time: Registration starts at 5:45pm, Workshop is 6:00-9:00 pm
Cost: $15/person covers the cost of materials and food
Location: LL1030
Registration on the RWorld Event Registration site opens Tues October 14 at 9:30 pm! Spots are limited.
The cancellation and refund deadline is 3 days prior to the event.
Questions? Contact Alpesh Mistry at Alpesh.mistry@rotman.utoronto.ca
About the Instructors
Mark Leung is the Director of Rotman DesignWorks and is responsible for teaching and advancing the practice of Business Design. Since 2006, Mark has been applying the discipline to a broad range of industry challenges, from finding new market opportunities and designing customer experiences to increasing organizational performance. He has worked with a variety of organizations which include: Medtronic, P&G, Princess Margaret Hospital, Lafarge, GE, University of Toronto and the Governments of Singapore and Ontario to enhance their creative problem seeking and solving abilities. Mark has an MBA from the Rotman School and a Chemical Engineering degree from the University of Waterloo.
Alpesh Mistry is a Senior Associate at Rotman DesignWorks and is the skilled coordinator of Business Design programs at Rotman. An industrial designer by training, Alpesh has been able to apply his design mind and skills to the complexities of business education. Since joining DesignWorks in 2007, Alpesh has been a valued instructor to Rotman MBA students. He is a key collaborator in the development of Business Design in Singapore, helping develop and deliver the Business Design certification program for 24 international faculty. Alpesh has also developed a unique portfolio of projects that include virtual technology, healthcare systems and consumer goods. He is currently pursuing his Masters of Adult Education at the University of Toronto with the goal to help others accelerate learning through the design of innovative programming.
The Rotman DesignWorks Sandbox Series is a collection of hands-on workshops, led by experienced practioners, which develop your core innovation skills and provides you with valuable learning experiences. Participation is added to your Professional Development transcript.
Rotman DesignWorks is the Business Design Studio at the Rotman School of Management. Our mission is to teach future business leaders the discipline of innovation through the practice of Business Design, a human-centred innovation methodology. Rotman DesignWorks offers educational opportunities to Rotman students in conjunction with the Business Design Club’s career preparation offerings.