Storytelling: How to craft, design and deliver a great business story

By Courtney • In NewsletterComments Off on Storytelling: How to craft, design and deliver a great business story


A powerful business presentation is more than just facts and arguments. It should capture people’s imagination, provoke thinking and motivate to action. So, even a business presentation, if it is to be effective, should use storytelling.

Join Rotman DesignWorks on January 26th from 6-9pm to learn how to craft, design and deliver a great business story. Discover how to connect with your audience to inspire them to act.

This workshop will teach you:
1. What it means to craft a story and 3 distinct story types that virtually all presentations follow
2. Tips and tricks of how to transform slides that are ‘information overloaded’ to ones that communicate the most important information
3. How to deliver your story, including how to connect to your audience and what to do in Q&A

Open to all 2YR and 3YR students.

Cathy Ly, Principle at Jackman Reinvention, and Stefanie Schram, Associate Director of Rotman DesignWorks, will lead the session.

Date: January 26, 2015
Time: Registration starts at 5:45pm, Workshop is 6:00-9:00pm
Cost: $15/person covers the cost of materials and food
Location: 1065

Registration on the RWorld Event Registration site opens January 12th at 9:00pm! Spots are limited.

The cancellation and refund deadline is 3 days prior to the event.

Questions? Contact Stefanie Schram (

About the Instructors

Cathy Ly is a “lifer” consultant, having spent her early career at ZS Associates and the Boston Consulting Group. She is currently a Principal at Jackman Reinvention, a consulting and creative agency that specializes in retail and consumer strategy. During her consulting career, Cathy has written and delivered hundreds of presentations to senior executives across various industries and topics. She has also designed and conducted effective presentation workshops for Fortune 500 clients. At Rotman, she was part of the winning team for the 2009 General Mills Marketing Competition and 2010 RMA Case Competition.

Stefanie Schram is dedicated to bring more creativity and innovation into business. As the Associate Director at Rotman DesignWorks, she leads the Business Design Sandbox Series, teaches in the Rotman Commerce program as well as works on cool and interesting applied research projects. She coaches executives through complex business challenges using strategy and design for Fortune 500 companies, start-ups and public institutions across North America, Singapore and South Africa. Most recently, Stefanie collaborated with Roger Martin and Jennifer Riel on the Playing to Win Toolkit for Harvard Business Publishing. She has spoken at TEDx on How to Teach Kids Business Strategy. She has also written for the Globe and Mail and Rotman Magazine. Earlier in her career, Stefanie worked in brand management for market-leading brands in retail and consumer packaged goods industries.

The Rotman DesignWorks Sandbox Series is a collection of hands-on workshops, led by experienced practitioners, which develop your core innovation skills and provide you with valuable learning experiences. Participation is added to your Professional Development transcript.

Rotman DesignWorks is the Business Design Studio at the Rotman School of Management. Our mission is to teach future business leaders the discipline of innovation through the practice of Business Design, a human-centred innovation methodology. Rotman DesignWorks offers educational opportunities to Rotman students in conjunction with the Business Design Club’s career preparation offerings.


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