RSM2530HY.2020 Creativity and Business Innovation

Angele Beausoleil

Applicable Major:

Brand Management (c)

Innovation and Entrepreneurship (c)

Business Design (r)

Health Sector Management (r)

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Dr. Angèle Beausoleil is the new Assistant Professor of Business Design and Innovation at the Rotman School of Management. Professor Beausoleil brings deep industry experience to her teaching of design methodologies for business innovation to MBAs, commerce students, industry executives and public servants. A former communications designer, marketer, strategist and innovation lab executive, she applies her 20+ years in private practice to crafting high impact teaching and learning experiences. With a PhD from the University of British Columbia, she leads applied research inside global organizations on innovation process design, navigation and management. Dr. Beausoleil has taught Creativity for Business at UBC Sauder and is a visiting lecturer at UC Berkeley’s Haas School of Business. This course comprises a core option for the new Business Design Major at Rotman.


2-hour studio/class – light theory, heavy practice.

Online tutorials and pre-reading prior to class.


This course is aimed at students who are interested in understanding how creativity is learned, developed and applied to business innovation activities. The learning objectives are to:

  • Demonstrate your creative potential; how to unlock it, express it and foster it.
  • Recognize that creativity is a process, not a flash of blinding light.
  • Understand and practice divergent and convergent thinking.
  • Learn and practice the five critical characteristics of innovators
  • Gain experience using creative thinking tools to solve business problems and create new product, service or process innovations.


This intensive course will challenge you to develop your personal and professional creativity. Current research in experimental psychology suggests that creativity can be developed and refined, albeit with effort and practice. Through a combination of lectures, field trips and immersive in-class activities, you will engage in creative ways to see problems and opportunities more clearly, and develop solutions unseen and unimagined by others. The goal of this course is to provide a variety of methods and experiences that focus on fostering each student’s own creative abilities and how to apply them in teams and as a leader. 


Individual Class Participation + Quizzes25%
Individual Creative Practice Project20%
Group Creative Final Project30%
Individual Sketch/Notebook25%


Please note you are required to purchase a specific Notebook for this class – it will be made available to you at the first class. Required readings and supplemental materials will be provided on Quercus and from the curated class lectures.