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RSM2008H – Creative Destruction Lab Introductory Course

General Information


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Target Audience

This online course is primarily targeted at students who are interested in strategy, entrepreneurship, entrepreneurial finance, new product development, and economic development policy. It will be a prerequisite for students wanting to apply for the Creative Destruction Lab (CDL) Advanced Course RSM 2013Y where students will have the opportunity to work directly with a CDL venture. Interested students should familiarize themselves with the CDL and its various activities prior to registering for this course. More information is available on the CDL website at


0.5 credits will be granted for completion of this course. One mandatory half day class on April 23, 2023 from 10:00am – 1:00pm, for those interested in taking the CDL Advanced course.

Course Mission & Scope 

We study a framework for developing an entrepreneurial strategy. This involves the key choices of customer, competition, technology and identity as well as whether ventures pursue a control versus execution focus. This course will also introduce you to the business of artificial intelligence (AI) and you will explore what machine learning is, what its economic properties are, how it impacts strategy, its risks and legal implications. This is relevant given that many ventures at CDL-Toronto leverage AI, making the learning of AI concepts essential preparation for working with a venture in year two while also providing an introduction to AI in the real business world.

Evaluation and Grade Distribution

Assignment #1: Entrepreneurship Strategy60%
Assignment #2: AI Canvas40%

Required Resources

  • Entrepreneurial Strategy by Joshua Gans, Erin Scott and Scott Stern
  • Prediction Machines: The Simple Economics of Artificial Intelligence by Ajay Agrawal, Joshua Gans and Avi Goldfarb.
  • Links to additional readings will be provided in the course outline

Last Updated: 2022-11-24 @ 12:10 pm