General Information
Instructor(s)
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- Innovation, Entrepreneurship and Business Design (m)
- Health Sector Management (r)
- Innovation and Entrepreneurship (c)
- Real Estate (r)
Target Audience
This course will be of interest to students who are engaged in a venture start-up, would like to start a venture, or would like to work with early-stage ventures. This course is part of the Innovation & Entrepreneurship major, as well as the Health Sector Management and Real Estate majors.
Format
12 regular sessions
Course Mission
The objectives of the course are to sharpen students’ ability to:
- Determine if you could (or should) become involved in a business start-up;
- Recognize and analyze new venture opportunities from the viewpoints of the entrepreneur and potential stakeholders;
- Anticipate problems faced by new ventures so they can be managed effectively; and
- Prepare a cohesive, concise and persuasive business proposal for a new venture.
Course Scope
Entrepreneurs and their firms are celebrated by the media and their communities. But what does it take to start a business? This course will allow you to be an entrepreneur for a term. The major emphasis in the course is a real world hands-on approach to learning what it’s like to start a company. You will pitch a venture concept, research the market for your product or service, prepare marketing and launch plans, develop financial projections, and prepare a business plan. You’ll formulate key hypotheses related to the uncertainty of the venture and test them by interacting with potential customers, suppliers, partners and competitors.
This is a highly experiential course where you will be able to apply and integrate your entire business education and experience to a practical project. Using a mixture of readings, exercises, cases and speakers, a broad spectrum of issues are introduced, covering the entrepreneurial process from opportunity recognition, to startup, growth and harvesting. You will interact with the business community and potential customers, work effectively in teams, and participate actively in class discussions and exercises.
Evaluation and Grade Breakdown
| Component | Team/Individual | Due Date | Weight |
|---|---|---|---|
| Pitch of Best Business Concept (1 slide, 1 minute) | Individual | Week 4 or 5 | 15% |
| Online Written Commentary of Classmates’ Business Ideas | Individual | Week 4 or 5 | 10% |
| Presentation of Market Research To-Date (5 Minutes) | Team | Week 8 | 10% |
| Written Business Plan (Slide Deck) and Presentation | Team | Last class | 30% |
| Answers to Weekly Class Prep Questions on Quercus Survey | Individual | Ongoing | 15% |
| In-Class Contribution | Individual | Ongoing | 20% |
Required Resources
The instructor will post links to most of the material and will provide a course pack containing the cases that students need to purchase.
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