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Home » Course Catalogue » MBA Electives » RSM2526H – Creative thinking for Business Innovation (Summer 2023)

RSM2526H – Creative thinking for Business Innovation (Summer 2023)

General Information


Promotional Video


Andrew is the Associate Director for the Business Design Initiative and a graduate of Rotman’s MBA program. He is currently pursuing a Doctorate focused on Innovation at the Paris School of Business, is a trained Design Thinking facilitator who also holds a certificate in Learning Experience Design. In addition to his work at Rotman, Andrew provides private consulting for organizational innovation projects. Prior to Rotman, he worked for over a decade at a large multinational corporation, building extensive experience in Corporate Strategy, Planning, Financial Management and Partner Relations Management. He was also a successful entrepreneur, having co-founded and managed multiple small businesses.


6-hour in-person studio/class per day over 5 days (1-week intensive).

Course Mission

This studio-based course is aimed at students interested in understanding how creativity is learned, developed and applied to business innovation activities. The learning objectives are to:

  • Demonstrate your creative potential; how to unlock it, express it and foster it
  • Recognize that creativity is a choice and a process
  • Learn and practice the five critical characteristics of creative innovators
  • Understand and practice divergent thinking
  • Gain experience using creative thinking tools to solve business problems and create new product, service or process innovations.

Course Scope

This one-week (5 days) intensive course will challenge you to develop your personal and professional creativity. Creative thinking skills can be developed and refined, albeit with effort and practice. Through a combination of light lectures, thought experiments, field trips, and immersive in-class activities, you will engage in creative ways to see problems and opportunities more clearly, and develop solutions unseen and unimagined by others. The goal of this course is to provide a variety of methods and experiences that focus on fostering your own creative abilities, along with how to apply them in teams and as a leader on problems that matter.

Evaluation and Grade Distribution

ComponentDue DateWeight
Individual Class ParticipationOngoing20%
Individual Creative Thinking Tests (3)Day 1, 2, 430%
Individual Comic Book Business CaseDay 325%
Group Creative Final Project Day 525%

Required Resources

Students are required to purchase a printed workbook (at cost)– made available at the first class. Required readings, online videos and podcasts will be provided on Quercus.

Last Updated: 2023-03-02 @ 12:41 pm