General Information
Instructors
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- Global Management (m)
- Business Design (c)
- Health Sector Management (r)
Instructor Bio
Dr. Angèle Beausoleil is a ‘pracademic’ who teaches design methodologies for business innovation and leads research inside organizations. A former communications designer, senior strategist and innovation lab executive, she applies her 25 years of business design expertise to crafting high impact learning experiences. She has worked with Starbucks, McDonalds, Sony, Gap, Telus, etc., and on global initiatives such as the 2010 Winter Olympic Games. She is the Academic Director of the Business Design Initiative, author of Business Design Thinking and Doing textbook and a visiting lecturer of Applied Innovation at UC Berkeley’s Haas School of Business.
Target Audience
Students interested in understanding how globally recognized corporations, agencies and professional services firms practice design-driven innovation. Students will directly interact with Singapore-based public, private and not-for-profit organizations to uncover the leading and sustainable approaches to innovation (aka how they are designed and how they design). Examples of firms include DBS Financial, Singapore Airlines, Service Design Lab, Chemistry, Singapore Design Council, etc. (visits to be confirmed). This course is open to all second year full-time and part-time MBA students. Although there is no pre-requisite for this course, prior Business Design courses would be helpful.
Course Dates and Format
| Format | Date | Time |
|---|---|---|
| In-Person (Rotman) | November 18, 2022 November 25, 2022 | 9:00 am – 4:00 pm 9:00 am – 1:30 pm |
| Online Module (2 hour pre-recorded) | Released November 25, 2022 Available until December 2, 2022 | n/a |
| In-Person Travel (Singapore) | Check-In: January 5, 2023 Check-Out: January 13, 2023 | n/a |
Course Mission
Singapore, a UNESCO Creative City of Design, has established itself as a global hub for innovation and design. The Singapore Design 2025 Masterplan recognizes design’s critical role in transformational change from an industrial to a knowledge-based economy and aims to position Singapore as an innovation-driven economy by 2025. In this immersive study tour, students will explore, examine and experience the various flavours of design that Singapore has to offer. Through site visits, cultural tours and hands-on research, students will be introduced to the diverse new service, experience, organizational and process design approaches from Singapore-based global brands. The ultimate goal is to understand how innovation happens inside a variety of sectors and discover new ways for students to navigate and manage corporate innovation initiatives post-MBA. A group discussion will follow each company visit, aimed to help students reflect and cultivate a learning mindset, cultural adaptability, and business intelligence.
Course Scope
This course involves lectures and live discussions during a nine-day tour in Singapore. The coursework will blend in-person and online modules with in-person visits to provide students with the knowledge of industry-leading design methods, models and case study frameworks for business innovation. The site visits will offer unique engagement with firms that use design-infused methods to innovate new services, processes and experiences. This course will expose students to relevant and resilient ways to engage in business innovation and transformation. Site visits will encompass dialogues, storyshares and cultural immersion.
Evaluation and Grade Breakdown
| Component | Due Date | Weight |
|---|---|---|
| Participation (Individual) | Before and During Travel | 20% |
| Company Profile (Group) | Before Travel | 10% |
| Company Business Case (Group) | Before Travel | 30% |
| Reflection Blog Posts (Individual) | During/After Travel | 40% |
Required Resources and Cost
A course pack (innovation travel guide) will be provided. The approximate cost is $3,500 CAD which includes hotels, transportation, welcome and farewell meals, and select cultural immersions (payable by November 1, 2022). Students are responsible for return flight to Singapore and visa/transit visa to Singapore. Rotman will provide a small cash bursary of $1,300 per student.
Deadline to drop (with full refund): November 21, 2022 at 5:00 pm.
Experiential Course Limit
There are limits to the number of RSM27XX range courses that students may take for credit toward their degree. Please refer to the Experiential/International Course Eligibility Specifics and Limits section on the RO website for all details.
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