Skip to content

Case Competitions

Every year, RMA partners with a sponsor company to run a flagship case competition, with the goal of giving students hands-on experience in using their creativity and problem-solving skills to tackle a marketing problem that corporations are currently facing.

Since its inception, RMA's case competitions have had incredible support from corporate partners and industry leaders, and have witnessed companies benefiting from implementing many of the ideas and solutions presented by students. The competitions themselves also serve as an ideal platform for companies to spot raw talent and expand their recruitment efforts at Rotman.

Past Sponsors


2017 - 18

2016 - 17

2015 - 16

2014 - 15

2013 - 14

What Our Participants & Partners Have to Say


“At Kraft Heinz, we like individuals who dream big, and this is what we saw in the RMA! The teams approached the case with enthusiasm and ultimately came up with creative solutions – some of which we had already implemented as an organization! We’re excited to continue partnering with the RMA to share real-life case studies, helping Rotman students to continuously learn, and finding future talent to join Kraft Heinz!”

Andrea Rickey, Associate Director, Talent Management and HR Business Partner


"Thanks for the opportunity to participate in a creative, energizing and engaging afternoon.  I was so impressed with the format and level of preparedness of the finalists. The energy was electric."

Lisa  Matar, General Manager, Lilly Canada


“We want to congratulate all the students who participated in the MLSE case competition. It’s great to see students interested in a career in sports marketing and having the opportunity to work at a company like MLSE.”

Tyla Flexman, Global Partnerships at MLSE and 2017 Rotman Grad