Winning case competitions: the #GEECLP experience

We’re proud to congratulate a team of Morning & Evening MBA students who won the Inaugural Canadian ECLP Consulting Case Competition with GE (GE ECLP). Competing against three other top Canadian Business Schools, these students took first place in their approach to GE business cases.

#GEECLP 2014 Rotman MBA winners

From left to right: Rotman Morning & Evening MBA students Christopher McIntyre, Dejan Knezevic, Candice Luck, Wahed Fidaali, Jennifer Flexman

There are many ways for your Rotman MBA experience to extend beyond the classroom; case competitions is one way for you to enrich your experience by putting theory into practice, and is a great platform to display your strategic ability and creativity with potential employers.

“Case competitions are an excellent way for Rotman MBAs to apply and showcase our Business Problem Solving Approach”, says Wahed Fidaali, one member of the GE ECLP case competition winning team.

“Our Team really credit our win at the GE ECLP Case Competition to the strong team we put together. As students in our final year of the program, we have spent over two years working together, this really gave us an advantage when it came to working as a team to deliver this case in a very tight timeline.”

What is a case competition, and what is the experience like? Candice Luck, a current Rotman Morning MBA student and another member of the winning team, gave us her reflections on her experience.

GE ECLP Case Competition Challenge:

The intersection of industrial infrastructure and digital analytics is inevitable. GE needs to define and capitalize on the industrial internet to continue to grow and maintain its relevance. GE is facing competition in this space from both traditional and non-traditional competitors. GE partnered with Accenture and Amazon to develop a data analytics solution known as Predictivity that can be used optimize the performance of industrial assets and operations.  However, GE’s customers have shown reluctance in adopting digital technology and data solutions. GE is a global conglomerate with expertise in the manufacturing and servicing of industrial infrastructure, not software and data solutions.  With all that, how should GE drive customer adoption of Predictivity?

Our Winning Solution:

GE should develop a Targeted, Tailored, and Partnership Approach to drive adoption of Predictivity. This ultimately means that GE should transition from being a manufacturer of industrial product to being a provider of customer solutions. Providing customer solutions means that GE needs to develop a consultant relationship with the customer to create a custom solution catered to each customer’s needs. This requires GE to target and identify the right customer, understand and tailor to their needs, and become a partner that is intimately involved in all aspects of their customer’s business.

Why our Solution was Unique:

The feedback we received was that our solution was rather “provocative” because although GE strives to become a partner, the path to becoming a solutions provider or developing that consultant relationship was unclear for GE. They were very intrigued by our delivery and detailed walk-through of how this could potentially play out. Utilizing the business design emphasis on user empathy, we mapped the emotions of a potential customer and crafted a story of how GE could walk hand-in-hand with this customer through the Predictivity adoption cycle. We delivered the story as if the judges and the audience were in the boardroom witnessing the conversation between the customer and the GE representative. We painted a picture of the future with our solution in it. That, is what I believe made our presentation and our solution unique.

My Personal Key Takeaways:

I was genuinely impressed by how GE developed a unique platform to recruit talent. The case competition was really well organized with the right combination of work load and networking. It allowed students to demonstrate their strengths in a live team setting.

The case itself was quite interesting. It was current, relevant, and challenging.  The case alone was a great experience and worth the time and effort even if it were not tied to the ECLP interview opportunity.

I was really glad that Rotman allowed us to form our own diverse teams. I was surprised to find out that other schools had formed the teams based on individual student applications. Our team was complimented for our display of cohesiveness and team dynamic.

It was a great experience working with my Morning & Evening MBA classmates.  As a working professional balancing school and other commitments, it was a tough decision to invest in yet another extracurricular activity; and the decision was the right one.  The opportunity to apply my skills directly to a live case in a short period of time and to create an actionable strategy for a global conglomerate was priceless. It is so important to step outside of your day job and the classroom to participate in the unique opportunities Rotman has to offer. Because frankly, there’s never a good time. So if not now, when?


If you’re interested to learn more about the Rotman Morning or Evening MBA program, visit our website at www.rotman.utoronto.ca/me-mba.

Contact us for more information or to start your MBA August 2015. You may also contact the Assistant Director of Admissions directly. We would love to meet with you!

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