Sales and strategic planning see IoT as the most valuable today. The combined rankings of IoT as critical and very important are highest for sales, strategic planning and the Business Intelligence (BI) Competency Centers. Sales ranking IoT so highly is indicative of how a wide spectrum of companies, from start-ups to large-scale enterprises, is attempting to launch business models and derive revenue from IoT. Strategic planning’s prioritization of IoT is also driven by a long-term focus on how to capitalize on the technology’s inherent strengths in providing greater contextual intelligence, insight, and potential data-as-a-service business models.

Source: 2016 Internet Of Things (IOT), Big Data & Business Intelligence Update