Facilitated by Everton Lewis, Partner-  Impact Signal

Given the uncertainty and the possibility of many future scenarios, the challenge was to plan for a post-pandemic world. The team used various tools to communicate customer behaviour and needs, validate the discovered needs, and project possible ridership behaviour into future scenarios. In this presentation, we will share learnings on combining qualitative research with quantitative models to understand customers better. We will revisit that time in history to see what we can learn about scenario planning and quantitative modelling with our current understanding of the situation. We will also learn how tools like behavioural personas, segmentation analysis from purchase data, and natural language processing can be combined to inform business decisions.   

This Lunch and Learn will take place on March 20th, 2024 at noon. Email businessdesign@rotman.utoronto.ca to signup by March 18th, 2024 at 5:00pm.

Below is a list of additional upcoming sessions:

• Strategic Storytelling: Presenting Innovation to Decision Makers on March 27th at 12:00pm