Deloitte has identified analytics and big data as an emerging technology that can bring powerful results that drive better business processes. 

What’s in the unexplored recesses of the “deep web”? An astonishing amount of raw data. And for the first time, technology is beginning to allow CIOs, business leaders, and data scientists ways to look at that data—and ways to unearth valuable business, customer, and operational insights.

Across enterprises, ever-expanding stores of data remain unstructured and unanalyzed. Few organizations have been able to explore nontraditional data sources such as image, audio, and video files; the torrent of machine and sensor information generated by the Internet of Things; and the enormous troves of raw data found in the unexplored recesses of the “deep web.” However, recent advances in computer vision, pattern recognition, and cognitive analytics are making it possible for companies to shine a light on these untapped sources and derive insights that lead to better experiences and decision making across the business.

In this age of technology-driven enlightenment, data is our competitive currency. Buried within raw information generated in mind-boggling volumes by transactional systems, social media, search engines, and countless other technologies are critical strategic, customer, and operational insights that, once illuminated by analytics, can validate or clarify assumptions, inform decision making, and help chart new paths to the future.

Source: Dark analytics: Illuminating opportunities hidden within unstructured data (Tech Trends 2017) — Deloitte

2-minute video: Tech Trends 2017: Dark analytics: Analyzing unstructured data