Impact Consulting Group offers a wide variety of professional services including:

Business Planning and Development

Concept Development
Business and Strategic Planning
Financial Analysis and Forecasting

Performance Improvement

Process Mapping
Change Management
Controls and Incentives
Recruiting and Performance Management

Market Research

Market and Industry Assessment
Market Sizing
Competitor Analysis
Funding Strategies

Customer Engagement

Customer Insights
Marketing and Pricing Strategy
Business Design
Stakeholder Engagement

“Impact’s competitive advantage lies in its provision of high quality consulting with a fresh perspective.”


Adrian Shojaei

Adrian Shojaei is the co-founder of HeaR, a start-up venture designed to measure and improve employee happiness to increase employee productivity. He has worked on business plan development, market entry strategies, and consumer behaviour maps. As a law student, Adrian was chosen to work closely with a partner at King & Wood Mallesons in Beijing to develop a multi-billion-dollar M&A structure. Adrian holds an undergraduate degree in Business Administration with first class standing from the University of Prince Edward Island and is a level III CFA candidate.

Albert Cuesta Reig

Albert Cuesta Reig joins Impact with the aspiration to influence the way organizations work by empowering design thinking and collaboration to solve business problems. Albert holds a Bachelor and Masters degree in Architecture from the Architecture School of Barcelona (UPC) and has five years of experience in developing large scale mixed use projects in Europe, the Middle East, and Asia. In addition, he has worked on redefining processes and workflows to overcome design, organizational, and managerial challenges at various design companies around the globe.

Gaurav Marchanda

Gaurav Marchanda has six years of Strategy Consulting experience, with a focus on the Retail & CPG sector. His last role was with KPMG UK’s CPG Practice, where he led business insights and industry analysis projects for the group’s European clients. He specializes in market research, customer segmentation, ideating marketing mix, and developing GTM strategies for firms entering new product segments/industries. Gaurav holds a Masters Degree in International Business from Monash University, Melbourne and an undergraduate degree in Economics (Hons) from Delhi University, India.

Mattew Gaetz

Matthew Gaetz joins Impact with four years of experience across various biological sciences industries, most recently as a Research Associate for Risk Sciences International. At RSI, Matt was responsible for preparing client proposals, researching and developing stochastic risk models, and assembling summary reports for senior management. Matt holds an M.Sc. in Cellular and Molecular Medicine from the University of Ottawa and a B.Sc. in Biochemistry and Molecular Biology (Hons) from Dalhousie University, through which he developed exceptional analytical skills, and the ability to deliver data-driven solutions to complex problems.

Sukhman Singh Kalra

Sukhman Singh Kalra joins Impact after three years in Technology Consulting at Deloitte. Specializing in health eligibility systems, he has worked with healthcare clients from private and public sectors in the USA. He is skilled at strategic analysis, and has experience in implementing technology process improvements and operational developments to enhance the value of his clients’ businesses. Sukhman holds an undergraduate degree in Electrical Engineering from Delhi College of Engineering, and is working on completing the Green Belt in Lean Six Sigma certification. His training and experience allow him to create sustainable, transformative solutions for clients.



Arianna Marcano

Prior to Impact, Arianna worked at RBC as a Financial Advisor where she provided advice in investments, credit and risk to clients and businesses. As a member of the board of RBC NextGen, a mentorship and volunteer group, she helped launch the program in Alberta and the Territories to connect employees with senior leadership. As a result, she was selected to represent RBC in various community initiatives in Africa. She was also a Silver Award recipient at the 2016 RBC Gala due to her business performance. Arianna holds a degree in Business Administration with specialization in Marketing from the University of Calgary.

Austin Lam

Austin is a business technologist with seven years of experience in spearheading financial technology initiatives in Toronto and New York. He managed real-time institutional trading platforms for sales and trading teams and launched major system upgrades to enable operational efficiency. He also served as co-chair of technology & innovation in an employee-led initiative where he advised senior executives on developing future leaders, and designed training workshops to facilitate cross-discipline learning. Austin graduated from the University of Toronto with a degree in Engineering Science, specializing in Computer Engineering.

Carson Kotnyek

Prior to beginning Impact, Carson worked in real estate development and construction management, collaborating with clients through the entire process to bring projects to life. As a project manager, Carson has delivered a wide range of projects from health care facilities to transit infrastructure. He has also shared his expertise on the integration of technology and sustainability in development through presenting at a broad range of conferences, including last years Norton Rose Fulbright Motion annual conference. Carson holds a degree in Civil Engineering from the University of Alberta and is a Professional Engineer.

Dustin Ashley

Prior to Impact, Dustin worked for two years as an investment banking analyst for RBC Capital Markets in New York. During his time with RBC, Dustin worked on an array of buy- and sell-side mergers and acquisitions transactions, in addition to debt financings, within the industrial and diversified services industry. Dustin holds a degree in Political Science from Duke University.

Norman Dobravsky

Before Impact, Norman was an Anti Money-Laundering Manager at Citibanamex and a Strategy & Operations Consultant for Deloitte Consulting Group. He worked extensively with cross-functional teams and collaborated on solving integrative business dilemmas for a variety of clients and industries. Norman is fascinated by complex business problems and finding innovative ways to tackle them is his passion. Norman earned a degree in International Business from the Monterrey Institute of Technology and Higher Education.

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