Impact Consulting Group offers a wide variety of professional services including:

Business Planning and Development

Concept Development
Business and Strategic Planning
Financial Analysis and Forecasting

Performance Improvement

Process Mapping
Change Management
Controls and Incentives
Recruiting and Performance Management

Market Research

Market and Industry Assessment
Market Sizing
Competitor Analysis
Funding Strategies

Customer Engagement

Customer Insights
Marketing and Pricing Strategy
Business Design
Stakeholder Engagement

“Impact’s competitive advantage lies in its provision of high quality consulting with a fresh perspective.”


Adrian Shojaei

Adrian Shojaei is the co-founder of HeaR, a start-up venture designed to measure and improve employee happiness to increase employee productivity. He has worked on business plan development, market entry strategies, and consumer behaviour maps. As a law student, Adrian was chosen to work closely with a partner at King & Wood Mallesons in Beijing to develop a multi-billion-dollar M&A structure. Adrian holds an undergraduate degree in Business Administration with first class standing from the University of Prince Edward Island and is a level III CFA candidate.

Albert Cuesta Reig

Albert Cuesta Reig joins Impact with the aspiration to influence the way organizations work by empowering design thinking and collaboration to solve business problems. Albert holds a Bachelor and Masters degree in Architecture from the Architecture School of Barcelona (UPC) and has five years of experience in developing large scale mixed use projects in Europe, the Middle East, and Asia. In addition, he has worked on redefining processes and workflows to overcome design, organizational, and managerial challenges at various design companies around the globe.

Gaurav Marchanda

Gaurav Marchanda has six years of Strategy Consulting experience, with a focus on the Retail & CPG sector. His last role was with KPMG UK’s CPG Practice, where he led business insights and industry analysis projects for the group’s European clients. He specializes in market research, customer segmentation, ideating marketing mix, and developing GTM strategies for firms entering new product segments/industries. Gaurav holds a Masters Degree in International Business from Monash University, Melbourne and an undergraduate degree in Economics (Hons) from Delhi University, India.

Mattew Gaetz

Matthew Gaetz joins Impact with four years of experience across various biological sciences industries, most recently as a Research Associate for Risk Sciences International. At RSI, Matt was responsible for preparing client proposals, researching and developing stochastic risk models, and assembling summary reports for senior management. Matt holds an M.Sc. in Cellular and Molecular Medicine from the University of Ottawa and a B.Sc. in Biochemistry and Molecular Biology (Hons) from Dalhousie University, through which he developed exceptional analytical skills, and the ability to deliver data-driven solutions to complex problems.

Sukhman Singh Kalra

Sukhman Singh Kalra joins Impact after three years in Technology Consulting at Deloitte. Specializing in health eligibility systems, he has worked with healthcare clients from private and public sectors in the USA. He is skilled at strategic analysis, and has experience in implementing technology process improvements and operational developments to enhance the value of his clients’ businesses. Sukhman holds an undergraduate degree in Electrical Engineering from Delhi College of Engineering, and is working on completing the Green Belt in Lean Six Sigma certification. His training and experience allow him to create sustainable, transformative solutions for clients.

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