Rotman DesignWorks Sandbox Series Workshop

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Whether you’re an entrepreneur or an executive, converting an idea into reality is never an easy task. If it were easy, everyone would do it. So how do you create original ideas and increase the odds that they make it to market?

Join Bridgeable, a leading Toronto Design firm, and Rotman DesignWorks on November 4th from 6-9pm to learn how to bridge the gap between customer insights and actionable designs that deliver real market value. Discover how to translate customer needs into value generating solutions, prototype solutions to bring ideas to life, and how to engage internal and external stakeholders.

You’ll have the opportunity to apply tools and methods that increase customer value and engage stakeholders. Techniques from this session can be applied to case competitions, coursework and projects in the classroom and at work.

Open to all 2YR and 3YR students.

Chris Ferguson and Gabe Sawhney from Bridgeable will lead the session.

Date: November 4th, 2014
Time: Registration starts at 5:45pm, Workshop is 6:00-9:00pm
Cost: $15/person covers the cost of materials and a light meal
Location: LL1065

Registration on the RWorld Event Registration site opens on October 21th at 9:30pm! Spots are limited. The cancellation and refund deadline is 3 days prior to the event.

Questions?  Contact Alpesh Mistry at

About the Instructors

Chris Ferguson is the Chief Executive Officer at Bridgeable. As a founding member and CEO of Bridgeable, Chris works with some of the world’s largest and most innovative organizations including Genentech, Bristol Myers Squibb, Specialized, Canadian Tire, and The Royal Bank of Canada. He has been recognized with several international design awards including the GOOD Design, NeoCon and Humanitarian International Design Organization awards. Chris believes that “insights without action are useless” and his experience consulting with multi-national organizations grounds Bridgeable’s design projects in the realities of successful implementation.

Gabe Sawhney is the Senior Associate, Bridgeable. Gabe is dedicated to helping clients identify opportunities, build buy-in and successfully implement new initiatives. Gabe leads client projects, with a focus on partnership development and designing and facilitating co-creation workshops and prototyping sessions. His broad experience includes experience design, game design, community-building and mobile app development. Gabe has a MDes in Strategic Foresight and Innovation from OCAD University.

Bridgeable is a boutique research and design firm focused on helping clients bridge the Know-Do Gap: the chasm between what is known about a complex problem and how it can be solved. Anchored in a multi-disciplinary approach, they collaborate with clients to understand and translate the intricacies of the human experience. Bridgeable then can design actions that address complex problems, improve experiences, create efficiencies, support organizational alignment and drive loyalty.

The Rotman DesignWorks Sandbox Series is a collection of hands-on workshops, led by experienced practioners, which develop your core innovation skills and provide you with valuable learning experiences. Participation is added to your Professional Development transcript.

Rotman DesignWorks is the Business Design Studio at the Rotman School of Management. Our mission is to teach future business leaders the discipline of innovation through the practice of Business Design, a human-centred innovation methodology. Rotman DesignWorks offers educational opportunities to Rotman students in conjunction with the Business Design Club’s career preparation offerings.

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