Want to make partner one day? What are you bringing to the table?

The competition for new positions at law firms is more intense than ever before, in part due to an increase in the number of law school graduates and in part because of disruption of the legal services market. Law firms need now, more than ever, a new long-term strategy for business development and staying relevant in a changing landscape. But business development strategy isn’t a major part of the law school curriculum. So what can junior and mid-career lawyers do to make themselves more valuable and contribute more to the business?

Identify strategic business needs

Start with a close look at your existing clients, and identify their pain points and business needs. What are their strategic priorities? Why?

Starting with a client you’re very familiar with is good practice for then practicing the same exercise with prospective clients. If you can enter meetings with new potential clients armed with insights about how your firm can best serve them, you’re already ahead of the game.

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Develop your personal brand

Obviously you want to work within the framework of your firm’s over-arching brand, but your personal brand can make a huge difference. It’s why you have a favourite barista at the coffee shop, or are particular about who at the salon cuts your hair.

Working through a personal branding exercise can give you insights into your personal strengths and identify how best to apply them to deliver more value to clients. What is your unique value proposition and how can you leverage it to the best effect? How can you apply that to lead generation or to creating personalized business development plans?

Learn how to ask for business

One of the most valuable skills a lawyer can have outside of their technical expertise is the ability to bring in new business. Professionals who consistently bring in new business are significantly more likely to be recognized by senior members of the firm for their accomplishments, and to eventually make partner.

Learning how to ask for business is about becoming more adept at spotting and seizing organic networking opportunities, clearly articulating the value you and your firm can offer to clients, and perfecting your personal pitch both on paper and in person.

If you feel uncomfortable networking or pitching business, ask yourself if you’re being too pitchy, too self-promotional, or too self-aggrandizing. If you feel that way, certainly your potential client feels the same. Pitching business should start with genuine, authentic conversations, and learning how to do that will have a transformative impact on your bottom line.

Strategic Business Development for Lawyers is a two and a half day interactive program designed specifically to help junior and mid-career legal professionals learn the difference between strategy and tactics and find out how to use both in order to create and implement a business development plan that leverages their unique value proposition and highest potential opportunities.

You will get answers to the most frequently asked business development questions, a set of business development plan templates, and benefit from the real-world experience of senior legal professionals.

How to Succeed at the Enterprise Level

“What got you here may not get you there.”
Marshall Goldsmith

Last Fall, I had the opportunity to sit with a diverse group of senior managers looking to move from functional management to performing at the enterprise level. They were the latest cohort in Rotman’s Strategic Business Leadership program and came from both the private and public sectors which added a lovely richness to class conversations.

The journey to senior management will typically progress through a number of phases. You begin your career as an individual contributor, progress into roles in which you’re responsible for getting work done through others, and finally transition into a senior position which requires you to think differently about a much broader and more complex set of competing issues.

It truly is different at the top.

Making this transition from function head to enterprise leader involves learning new skills and developing new mindsets — and this can be a seismic shift. It involves moving from:

  • tactician to strategist
  • specialist to generalist
  • analyst to integrator
  • bricklayer to architect
  • problem solver to agenda setter
  • warrior to diplomat, and
  • supporting cast to leading role

An all-star line up of Rotman Faculty teach in Strategic Business Leadership:

Photos of the faculty in the Strategic Business Leadership program

Rotman’s Strategic Business Leadership program is built around a model of leadership that integrates people, strategy, culture and systems. Here are just a few of the topics we covered:

Diagram of a model of integrative leadership

Strategy: As a senior manager, you are responsible for developing and implementing strategy for the business units you lead. However, managers are often confused about what strategy really is and what constitutes a good one. So, the program helped us identify the critical elements of effective strategies, the characteristics of hard to attack strategies and the importance of deliberately choosing where to excel and where not to.

Design Thinking: Over two days, we got to play with Design Thinking: a customer-centered design methodology practiced by some of the most innovative firms in the world (e.g., IDEO, Google, P&G, IBM, GE, etc.). Design Thinking is applicable anywhere in the value chain from the design of new products and services to customer experiences and business strategies. As senior leaders need to nurture innovation at all stages, it is important that they have a strong knowledge of the basic processes and skills of Design Thinking.

First, we looked at ways both public and private sector organizations used empathy to design neat new solutions for the client journey whether it was enhancing the experience of cancer patients waiting for chemo therapy or Delaine Hampton sharing her insights from decades at the helm of P&G’s marketing department. We learned how to reverse engineer the moment of choice to think about opportunities at each stage of the decision process.

We also experimented with a variety of ways to generate ideas so members of your team who may need different approaches to harnessing their ideas can really unearth smart new solutions. Finally, we got to work building a prototype and experienced the benefits of prototyping early and often.

Networking for success: As you move into enterprise level positions, creating new connections becomes even more important since success increasingly depends on coordinating across units and having a broad strategic perspective. To tackle the often unsavory topic of networking, we used the Reciprocity Ring to form more meaningful connections. The Reciprocity Ring is used by major companies and universities such as GM, Stanford, Abbott Laboratories, Bristol-Meyers Squibb Company and the Kellogg School of Management.

Leaning into conflict

A  major theme running through the program was leaning into conflict. Rotman believes tension is an opportunity for innovation and transformation. This is a different mindset that requires a curious and open stance.

  • Model-Based Problem Solving: In this session, we were given the tools to discern the different models at play during conflicts, the likely sources of tension and strategies to capitalize on those conflicts. We then applied these learnings to the context of a senior management team.
  • Negotiations: Negotiation is also a problem-solving process and the typical method by which resources are allocated in organizations. The ability to negotiate effectively is a key managerial and leadership competency. Using best practices and cases, we conducted a series of negotiations and group decision-making exercises and then debriefed the results. This way, we explored what is involved in effective negotiation and strategies and techniques senior managers need to do it well.
  • The Culturally Fluent Leader: Becoming what Professor Nouman Ashraf calls an ‘emancipatory leader’means moving from tolerance for differences to embracing differences. Again, using the model-based problem solving approach, this session helps leaders go from ‘oh no, conflict’ to ‘oh, yes conflict’. This approach changes your mindset to see a diversity as a strategic advantage.

As we make the shift to senior management, it’s important to realize that what got us here may actually hamper us at the next stage of our career. To this end, the class drilled down on what they needed to do differently in their new roles, but also what they needed to stop doing to ensure their success for the future. Each participant left with a personal action plan to put their new learnings into practice. They also met with a coach three weeks after class to work through any roadblocks that arose.

After being back at their jobs for two months, the class came together to share how they applied their new skills to increase their impact as senior leaders. They shared ways the program has helped them approach situations differently, tackle complex challenges and even improve their personal lives.

They ended with a workshop on personal productivity to learn how to pivot their time from focusing on tasks that can overwhelm to carving out time to dedicate to longer lasting strategic activities.

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At Rotman, we learn best practices in theory, use cases to apply those theories, and finally create personalized action learning plans to apply your new skills and mindsets as soon as you return to work.  If you’re ready to move from managing people to increasing your impact at the enterprise level, join us March 27-31, 2017 or call me at 416.946.0722.

Before you hold that strategy meeting, read this

How many times have you gone to a strategy meeting and had people listlessly sit there, unfocused or distracted? How often, at the end of one of these strategy meetings, have you seen everyone just agree with whatever the most senior person in the room suggests?

That is a terrible way to approach strategy – if you want to win.

Strategy is one of the most important tasks of any employee in an organization, no matter his or her job description. Strategy is about choice. It’s about explicitly choosing what you will do and not do, not just agreeing with someone because they’re in charge. If you’re just going along to get along you’re missing out on strategic value.

""A winning strategy is something you think about all year, every day. It’s not something you can decide at a single meeting or even in one week.  You either tick strategy off your to-do list the same way you do expense reports, or you actively choose to make strategy a real key priority throughout the year.

Strategy comes from every level of the organization

Employees at every level of the organization have a great deal to contribute to your strategy. They see and hear things on the front lines that no one in the C-suite does, and that’s valuable intelligence that can make a huge difference in your strategy. Engaging the entire organization not only helps you access that data, but it makes sure that everyone on your team is committed to winning, because it’s their strategy, too.

Strategy needs to be specific

Before setting out to create your strategy you need to be able to answer these five questions:

  1. What is our winning aspiration?
  2. Where will we play?
  3. How will we win?
  4. What capabilities must be in place?
  5. What management systems are required?

These five questions are part of the Playing to Win strategic framework, which can be applied to any real-world challenge. Leading organizations around the world use the Playing to Win framework to help them develop the strategic capability to make better strategic choices and to guide the process of creating strategy.

Before your organization starts its strategic planning, get everyone on the same page. Rotman offers a one-day Playing to Win workshop, blending hands-on experience, reflection, and group discussions.

What you need to break into the next level of leadership

The business landscape changes more quickly than ever now, and we are facing massive changes in the demographics of the workforce as well as disruption.  So what is it that makes some leaders so much more successful than others?

When you think of leaders who are widely recognized for their work, there’s always something that sets them apart – a personal style, a unique approach, and a self-awareness that is difficult to develop. But it can be done! So what do you need to break through to the next level?

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A different way of thinking about leadership

Leadership isn’t a one size fits all proposition. Different leadership styles work better for different leaders and different organizational cultures. So when you’re developing your leadership skills, you should think about it from a very personal perspective. What are your particular strengths and weaknesses? Where should you devote more time? How are you assessing what you need to work on as well as the progress you’ve made a few months later?

You can’t address your personal development in a short period of time and then carry on as normal. True leadership comes from an ongoing process of continual self-assessment and re-alignment.

The right management, leadership, and engagement models and systems for your personal style

There are a lot of historical and new leadership models, and they may have worked for you in the past, but they all have the same flaw: they’re not yours. A model is only a construct – it can’t accurately represent reality. Instead of getting locked in to a single model, combine models, even if they seem to be in opposition to each other. Keep an eye out for new models from which you can borrow bits and pieces.

The best leadership model is one that you piece together yourself, integrating from other models the parts and pieces that work best for you and your context. Give yourself the time to create and develop a new insight before moving ahead.

A more conscious and intentional manner of leading

Soft skills are some of the hardest skills to learn. Cognitive intelligence will help you handle the day to day quantitative challenges – financial reports and operational issues, for example – but emotional intelligence will give you the capability to use emotions to facilitate performance. By understanding the causes of emotions in yourself and others, you’ll be able to see underneath what people say or do and address the real issues at hand.

And part of that is being conscious of how you come off to others, as well. What messages are your words and actions communicating other than the bare facts? How does your attitude or emotional state change your message? Take the time to pause and reflect before answering or offering your own input. You’ll be surprised by the results.

Self-awareness and wellness strategies

Too often people say leadership when they mean management. Management focuses on external forces and how you can best direct and support your staff. Leadership starts with you. How self-aware are you? Are you balanced physically, emotionally, mentally? Are you resilient?

To keep up with the high demands of senior leadership positions, you need a mindfulness strategy and practice that will ensure your wellness and ability to defeat overwhelm. Integrating mindfulness practices into your daily routine can either be the easiest part of your leadership development or the hardest, but either way it is one of the most important facets.

A coach who knows how to ask the right questions

The benefits of mentorship and coaching are invaluable. Finding the right coach means finding someone who will do more than just offer solutions. The right coach should instead ask you the right questions so you can discover the solutions or next steps that work best for you.

A coach who immediately offers advice or solutions instead of asking questions might not get to the real issue at hand. Your challenges are personal and specific, and they should be treated that way by both you and your coach.

Intensive programs can deliver skills and present new theories, but for real progress, you need to change the way you think about and engage in the act of leadership. A longer, more thorough program that follows up with your progress and personal journey is key to making real change and accomplishing your leadership goals.

Rotman’s Executive Leadership program combines a thorough pre-program assessment, a 5-day intensive and multiple touchpoints over an 8-month period to truly develop your personal capabilities.

What you need to know before a negotiation

Negotiation skills may not always appear on a job description, but having them will help you in almost any role. To be an effective leader you need to be able to balance analytical skills with a broad array of decision making and interpersonal skills. This is no easy task. So how do great leaders build or develop their negotiations skills so they can add value to any situation? They practice.

There’s no better way to learn about negotiation than with an experiential, hands-on approach. Models, concepts and theories are helpful, but sitting down face to face with another person (or group of people) will help you truly develop your toolkit.

Senior managers, directors, and executives will face a variety of different types of negotiations during their careers—some significantly more complex than others. The most important thing to do before entering a negotiation is to do your homework. Ask yourself these questions:

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Where is the value?
Putting a dollar amount on an item in a negotiation can be helpful, but there are  other kinds of value. Is it valuable because of time or its impact on other resources? Studying examples of existing negotiations to see where different sides placed value can give you a greater level of insight into both your own position and that of the other party.

What are your goals?
You can’t negotiate if you don’t know what you’re hoping to get out of it. What is your ideal outcome? What are your must haves versus your nice to haves? Aside from the deal you hammer out together, there are other, less concrete elements that might also factor into your bargaining, such as your relationship with the other party. And speaking of that relationship…

What kind of relationship do you have with the other party?
A negotiation that is based on mutual trust will go better for everyone involved. It’s important to establish trust at the onset. Often this can involve agreeing to a fair process regardless of the outcome. Take a close look at your existing relationship with the other party, but don’t forget to do a careful self-assessment, as well. Personality, ethics, culture, even your willingness to use particular strategies can impact your negotiations. If you’re working with a team, are you all on the same page? How will your team react to strategies used by the other party?

Great negotiators have the skills to get the deal done, but they also know how to evaluate the success of a negotiation after the fact, how to lead a negotiation team effectively, and how to create value for their organization.

And those skills are important in any leadership role. By practicing negotiation, you can improve your communication and persuasion skills and learn how to wield more influence in other situations.

Rotman’s Strategic Negotiations program is led by expert faculty and is designed to provide you with a safe but challenging environment where you can develop your negotiation skills alongside other senior professionals.

What the C-suite looks for in Senior Management

Being an experienced manager isn’t enough to help you move into a more senior position any more. To succeed in today’s rapidly changing world, great managers need to develop their leadership capabilities to continue your journey to senior leadership.

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Here are some of the skills the c-suite is looking for when they think about promoting internally:

Holistic thinking
Think more broadly about the success of your organization. More than just your department or division, how can you help the entire business unit or enterprise? How can you work more closely with and support other business functions?

Understanding the relationships between multiple functional areas is key to integrating their projects and activities so the entire organization can succeed.

Conflict resolution and negotiation skills
By thinking more about your counterparts in other business units you can understand where they’re coming from and why conflicting objectives are so common. With a better understanding of the entire organization, you can become a trusted resource outside of your unit.

There’s always room for improvement, especially when it comes to conflict resolution and negotiation. By developing the skills and approaches to facilitate effective conflict resolution you can get down to the real issues with less wasted time.

A strategic mindset
A good strategy isn’t handed down from the most senior member of your organization – it’s developed based on information from all levels of the organization, and should evolve with the changing needs of your business. Truly great leaders know how to develop plans and strategies to minimize conflicting objectives and reduce barriers to collaboration, but they’re also flexible and willing to adapt and change.

Appreciate the many and varied factors both inside and outside your organization that drive strategic decision making, and use them to guide your planning.

Problem solving
There’s nothing wrong with solving a problem intuitively, but there’s a great deal of additional value to be found in learning and applying a strategic model of problem solving. You can enhance your ability to drive innovation, evaluate business opportunities, and even better negotiate by using model-based problem solving and design thinking principles.

Coaching
And of course, a great leader has great mentors and coaches. A good coach will review how you handle challenges on the job and work with you to develop a personalized action learning plan.

Rotman’s Strategic Business Leadership program addresses all of these skills and more, and is designed to help you expand your influence and effectiveness within your organization.  Apply now.

Building Leaders—An Inside Look at Rotman’s Executive Leadership Program

three-faculty

(Jim Fisher, Rose Patten and Joseph Natale at the networking reception)

I believe that everyone has within themselves the capability to lead if they only know how to break the idea of leadership into understandable chunks and then integrate it back into a more powerful whole,” Jim Fisher, The Thoughtful Leader.

Earlier this month, I got to sit in a room filled with executives from all sectors of Canada as they started their thoughtful journey through the Rotman Executive Leadership Program.

This transformational program understands that leadership cannot be learned in a week and that it takes time to develop new skills. So, five days of in-class learning are supported with pre- and post- programming to ensure the transfer of leadership skills are strategically reinforced through coaches and advisory boards over the span of eight months.

A month before class, participants completed a 360 assessment. This gave them a robust snapshot of how they’re viewed not just by their direct supervisors but also by their co-workers and direct reports.

Armed with a look at their leadership strengths and competencies for improvement, the class started the program on Monday, May 2 with academic directors Rose Patten, Special Advisor to the President and CEO of BMO Financial Group, board member at SickKids Foundation, and Executive in Residence at Rotman and Jim Fisher, Rotman’s Professor Emeritus and an industry veteran with a long history of leadership in some of Canada’s key organizations.  He also happened to create Rotman’s very first Leadership course.

Jim shared his powerful 9-box leadership model, a guide to what leaders need to do well to succeed. Addressing the ‘Big 8’, Rose covered the capabilities each leader needs to develop to implement the 9-box. These two models intersect to help each participant work on a personal leadership development plan.

Faculty and Coaches

Faculty and Coaches

Through the course of the week, an all-star cast of Rotman’s finest helped participants understand and practice these leadership skills. Here’s just a snippet of what went on in the classroom:

  • Nouman Ashraf, a senior fellow at Rotman and a frequent consultant to some of Canada’s biggest organizations, and a firecracker presenter, kicked us off with a lively demonstration of Integrative Thinking: a model-based problem-solving method that embraces tension in opposable ideas to generate innovation. He also covered a leader’s role in creating a safe environment to foster integrative thinking.
  • Stefanie Schram of Rotman’s DesignWorks took us through a 5-step cascading model on how strategy really works including case studies on the model in practice. Stephanie has used this model while working with some Fortune 500 companies and emphasized the importance of paying equal attention to each step in the cascade.
  • Stéphane Côté, director of Rotman’s PhD program who serves on editorial boards for a number of publications, discussed how leaders can use emotional intelligence to improve self-awareness and regulation as well as any social environment. The class then worked in teams on a case to test the model.
  • Geoff Leonardelli, Rotman’s expert on teams, organizational behavior and managerial negotiations, covered the five different models for team-based decisions and had the class involved in a highly engaging team exercise to test their understanding of the concepts.
  • John Oesch, a published authority in organizational behavior, decision-making and negotiations covered the challenges and best practices around executive communication and got the class to practice using a difficult conversation case.

Additionally, over the course of four days, Professor Julie McCarthy, who has developed effective performance management systems for both private and public corporations, used a four-part model to help our executives develop physical, mental, emotional and value-driven resiliency with immediately applicable ways to thrive in what we now accept as continuous partial attention environments.

One of my personal highlights was meeting and listening to Joseph Nataleduring our networking event. The former CEO of Telus was a powerful and inspiring speaker who walked us through the role different people and experiences in his life played in shaping his success and understanding of leadership. He also shared 9 characteristics he looks for in leaders which our participants found particularly insightful.

Each day, Jim and Rose led debrief and closing sessions to help participants tie in learnings to understand how they fit in the 9 box and Big 8 models. In addition to the examples they provided from their work with various organizations over the years, I personally also enjoyed Rose’s impeccable taste in fashion.

On the last day, each team worked with a coach to develop their personal action plans. Then, over the course of the next few months, they will work with their coaches and advisory board members to implement their plans. At their graduation ceremony in October, we’ll have the privilege of hearing how they’ve grown as leaders, their impact on their teams and their organizations. Based on feedback from the last group, we’ve no doubt it will be an inspiring graduation.

To learn more about our programs connect with me at joanne.goveas@rotman.utoronto.ca

Highlights from Rotman’s Leading Strategic Change program

Last week, we welcomed a diverse group of professionals from the private and public sectors of Canada, the US, and as far away as New Zealand, to our Leading Strategic Change program. The program uses a model-based problem solving approach to help participants effectively lead transformative initiatives at their organizations.
John Oesch Leading Strategic Change

John Oesch, a published authority on change management, who also happens to have impeccable comedic timing, led the five-day program. With a background in organizational behavior, decision-making and negotiations, John presented learnings from diverse fields through the course of the week.

As John explained, the rate of change in business is much quicker than in most other fields. However, a thoughtful process during the change can be the difference between a successful initiative embraced by all stakeholders or a tumultuous change that heightens anxiety and resistance to the initiative.

On day one, John was joined by Rick Powers, a leading expert on corporate strategy, governance and law. Using case studies, Rick helped the class frame their change initiatives within the context of their organization’s strategy. Next, using the principles of Integrative Thinking, participants began analyzing a series of best-in-class models of change management and began modifying these to meet the unique needs of their organization.

Later, the class explored the psychology behind reactions to change and the role leaders have in managing the level of anxiety during transition. They also learned best practices to identify, understand and work with resistors to change. Finally, the class learned how to master procedural justice: the perceived fairness behind the process of change.

David Weiss

David Weiss at Rotman’s Leading Strategic Change

Guest speaker, Dr. David Weiss, a sought after global consultant on change management to some of the world’s biggest firms, helped participants synthesize the learnings from previous sessions. Through focused exercises, he also helped them develop effective story-telling techniques to inspire the action necessary to implement change.

Next, using relevant case studies, participants tested their learnings by evaluating the actions of key players during different stages of transitions.

Armed with change-management theories, key models and case study analyses, participants began working on their own change management models in consultations with faculty.

On our final day, each participant presented their change model and benefited from feedback from David Weiss, John Oesch and their team members. They now return to their organizations with a robust customized model and strategies to sustain their initiatives through the transition.

As always, participants benefited from the wealth of knowledge of their classmates. A highly engaged group, they were eager to share their experiences (both cautionary tales and best practices). They now have an expanded network ready to serve as consultants as they each work through their exciting initiatives.

To learn more about our programs connect with me at joanne.goveas@rotman.utoronto.ca