Want to make partner one day? What are you bringing to the table?

The competition for new positions at law firms is more intense than ever before, in part due to an increase in the number of law school graduates and in part because of disruption of the legal services market. Law firms need now, more than ever, a new long-term strategy for business development and staying relevant in a changing landscape. But business development strategy isn’t a major part of the law school curriculum. So what can junior and mid-career lawyers do to make themselves more valuable and contribute more to the business?

Identify strategic business needs

Start with a close look at your existing clients, and identify their pain points and business needs. What are their strategic priorities? Why?

Starting with a client you’re very familiar with is good practice for then practicing the same exercise with prospective clients. If you can enter meetings with new potential clients armed with insights about how your firm can best serve them, you’re already ahead of the game.

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Develop your personal brand

Obviously you want to work within the framework of your firm’s over-arching brand, but your personal brand can make a huge difference. It’s why you have a favourite barista at the coffee shop, or are particular about who at the salon cuts your hair.

Working through a personal branding exercise can give you insights into your personal strengths and identify how best to apply them to deliver more value to clients. What is your unique value proposition and how can you leverage it to the best effect? How can you apply that to lead generation or to creating personalized business development plans?

Learn how to ask for business

One of the most valuable skills a lawyer can have outside of their technical expertise is the ability to bring in new business. Professionals who consistently bring in new business are significantly more likely to be recognized by senior members of the firm for their accomplishments, and to eventually make partner.

Learning how to ask for business is about becoming more adept at spotting and seizing organic networking opportunities, clearly articulating the value you and your firm can offer to clients, and perfecting your personal pitch both on paper and in person.

If you feel uncomfortable networking or pitching business, ask yourself if you’re being too pitchy, too self-promotional, or too self-aggrandizing. If you feel that way, certainly your potential client feels the same. Pitching business should start with genuine, authentic conversations, and learning how to do that will have a transformative impact on your bottom line.

Strategic Business Development for Lawyers is a two and a half day interactive program designed specifically to help junior and mid-career legal professionals learn the difference between strategy and tactics and find out how to use both in order to create and implement a business development plan that leverages their unique value proposition and highest potential opportunities.

You will get answers to the most frequently asked business development questions, a set of business development plan templates, and benefit from the real-world experience of senior legal professionals.

What you need to know before a negotiation

Negotiation skills may not always appear on a job description, but having them will help you in almost any role. To be an effective leader you need to be able to balance analytical skills with a broad array of decision making and interpersonal skills. This is no easy task. So how do great leaders build or develop their negotiations skills so they can add value to any situation? They practice.

There’s no better way to learn about negotiation than with an experiential, hands-on approach. Models, concepts and theories are helpful, but sitting down face to face with another person (or group of people) will help you truly develop your toolkit.

Senior managers, directors, and executives will face a variety of different types of negotiations during their careers—some significantly more complex than others. The most important thing to do before entering a negotiation is to do your homework. Ask yourself these questions:

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Where is the value?
Putting a dollar amount on an item in a negotiation can be helpful, but there are  other kinds of value. Is it valuable because of time or its impact on other resources? Studying examples of existing negotiations to see where different sides placed value can give you a greater level of insight into both your own position and that of the other party.

What are your goals?
You can’t negotiate if you don’t know what you’re hoping to get out of it. What is your ideal outcome? What are your must haves versus your nice to haves? Aside from the deal you hammer out together, there are other, less concrete elements that might also factor into your bargaining, such as your relationship with the other party. And speaking of that relationship…

What kind of relationship do you have with the other party?
A negotiation that is based on mutual trust will go better for everyone involved. It’s important to establish trust at the onset. Often this can involve agreeing to a fair process regardless of the outcome. Take a close look at your existing relationship with the other party, but don’t forget to do a careful self-assessment, as well. Personality, ethics, culture, even your willingness to use particular strategies can impact your negotiations. If you’re working with a team, are you all on the same page? How will your team react to strategies used by the other party?

Great negotiators have the skills to get the deal done, but they also know how to evaluate the success of a negotiation after the fact, how to lead a negotiation team effectively, and how to create value for their organization.

And those skills are important in any leadership role. By practicing negotiation, you can improve your communication and persuasion skills and learn how to wield more influence in other situations.

Rotman’s Strategic Negotiations program is led by expert faculty and is designed to provide you with a safe but challenging environment where you can develop your negotiation skills alongside other senior professionals.

What the C-suite looks for in Senior Management

Being an experienced manager isn’t enough to help you move into a more senior position any more. To succeed in today’s rapidly changing world, great managers need to develop their leadership capabilities to continue your journey to senior leadership.

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Here are some of the skills the c-suite is looking for when they think about promoting internally:

Holistic thinking
Think more broadly about the success of your organization. More than just your department or division, how can you help the entire business unit or enterprise? How can you work more closely with and support other business functions?

Understanding the relationships between multiple functional areas is key to integrating their projects and activities so the entire organization can succeed.

Conflict resolution and negotiation skills
By thinking more about your counterparts in other business units you can understand where they’re coming from and why conflicting objectives are so common. With a better understanding of the entire organization, you can become a trusted resource outside of your unit.

There’s always room for improvement, especially when it comes to conflict resolution and negotiation. By developing the skills and approaches to facilitate effective conflict resolution you can get down to the real issues with less wasted time.

A strategic mindset
A good strategy isn’t handed down from the most senior member of your organization – it’s developed based on information from all levels of the organization, and should evolve with the changing needs of your business. Truly great leaders know how to develop plans and strategies to minimize conflicting objectives and reduce barriers to collaboration, but they’re also flexible and willing to adapt and change.

Appreciate the many and varied factors both inside and outside your organization that drive strategic decision making, and use them to guide your planning.

Problem solving
There’s nothing wrong with solving a problem intuitively, but there’s a great deal of additional value to be found in learning and applying a strategic model of problem solving. You can enhance your ability to drive innovation, evaluate business opportunities, and even better negotiate by using model-based problem solving and design thinking principles.

Coaching
And of course, a great leader has great mentors and coaches. A good coach will review how you handle challenges on the job and work with you to develop a personalized action learning plan.

Rotman’s Strategic Business Leadership program addresses all of these skills and more, and is designed to help you expand your influence and effectiveness within your organization.  Apply now.

Negotiating for Success: Highlights from Rotman

Can you leave a negotiation with both you and your counterpart feeling like you won more than your fair shares? That’s what we set out to discover last week at Rotman’s Strategic Negotiations Program.

FacultyPacked with some of Rotman’s leading faculty, the four-day program equipped us with a robust toolkit and the flexibility to succeed in a variety of negotiations. Designed for modern learners who want to learn as much from their peers as any expert, our class learned from each other through a series of increasingly complex negotiation exercises.

Geoff Leonardelli, a published authority on leadership, teams and managerial negotiations, kicked off the session with essential foundations. We learned strategies to determine the true value at play during a negotiation, best practices to anchor a negotiation and the tools of both distributive and integrative bargaining.

We ended our first day with a cocktail reception featuring Buzz Hargrove, a legendary labour negotiator and an Officer of the Order of Canada. Buzz shared insights from his decades at the negotiations table and his views on how Canada’s current political climate is shaping the negotiation landscape for some key sectors.

Most people approach negotiations intending to capture value. However, on day two, Glen Whyte, the Marcel Desautels Chair in Integrative Thinking and frequently sought-after consultant for both private and public negotiations, demonstrated strategies to turn negotiations into value-creating opportunities. Value creating and value claiming are often competing processes. However, a successful negotiator does both simultaneously. A key to this approach is relationships and we learned strategies to build trust even in contentious situations. We also learned the value of interest-based problem solving. Teased apart from positions, correctly identifying parties’ interests can be invaluable in breaking impasses, learning to play the right negotiations game and identifying the correct stakeholders.

Our ToolKit and Halls of Negotiations

Our ToolKit and Halls of Negotiations

As the course progressed, we took on increased complexity by tackling the issues of ethics, risk and using agents. Chen-Bo Zhong, a published researcher in ethics, moral psychology, decision-making and unconscious processes, helped us navigate the gaps between the law and ethics in challenging situations.

Next, we addressed the dynamics, challenges and advantages of team-based negotiations. We worked through best practices of managing teams during both the preparation and negotiation stages to ensure successful outcomes for all your internal stakeholders.

Before tackling the highly complex multi-party, multi-issue negotiations cases, John Oesch, an expert in organizational behaviour, demonstrated how to use persuasion and influence in bargaining especially during multi-party negotiations when influencing the process can be as pivotal to securing a successful outcome as the negotiation itself.

Our class came from a variety of functions, industries and countries which helped us experience cultural differences that can shape the process and outcome of negotiations. Each participant completed a pre-program survey that assessed their approach to negotiations. Then, through the course of the program, we provided feedback on our counterparts and team members so each participant will receive an in-depth report on their performance through the course and areas for development as they take back their skills to raise their impact in their workplaces.

If you have questions about the program call me anytime at 416.946.0722.