Strategic Storytelling: Presenting Innovation to Decision Makers

Facilitated by Josh Greenhut, Founder of Josh Greenhut & Associates and Strategic Storyteller-in-Residence at Bridgeable

Successfully presenting a new idea at work requires more than strong thinking, research, design, and strategy. You’ll need to distill information into a crystallized form that makes your idea more likely to be supported, invested in, and adopted. This highly practical workshop examines the unique challenges of sharing new ideas with decision-makers, whether it’s your manager, a potential investor, a prospective partner, or the CEO. Armed with a practical toolkit and hands-on opportunities to practice, you’ll gain a foundation in crafting presentations that hold attention, sidestep pitfalls, and advance decision-making.

Learning Objectives

  • Understand the unique challenges of business presentations
  • Learn the universal structure of compelling presentations, and how it can be adapted to business design
  • Develop strategies to build credibility and make a compelling case for your idea
  • Practice storytelling skills and tools that help move decision-making forward

This will take place on March 27th from 5:00-8:00pm. Email businessdesign@rotman.utoronto.ca to signup by March 25th at 5:00pm.

Predictive Models for Service Delivery

Facilitated by Everton Lewis, Partner-  Impact Signal

Given the uncertainty and the possibility of many future scenarios, the challenge was to plan for a post-pandemic world. The team used various tools to communicate customer behaviour and needs, validate the discovered needs, and project possible ridership behaviour into future scenarios. In this presentation, we will share learnings on combining qualitative research with quantitative models to understand customers better. We will revisit that time in history to see what we can learn about scenario planning and quantitative modelling with our current understanding of the situation. We will also learn how tools like behavioural personas, segmentation analysis from purchase data, and natural language processing can be combined to inform business decisions.   

This Lunch and Learn will take place on March 20th, 2024 at noon. Email businessdesign@rotman.utoronto.ca to signup by March 18th, 2024 at 5:00pm.

Below is a list of additional upcoming sessions:

  • Strategic Storytelling: Presenting Innovation to Decision Makers on March 27th at 12:00pm