Intellectual Property rights are key assets in growing and defending market share. Differentiation through an intellectual property can help secure new customers and build recognized brand value. Moreover, as legally protected commercial assets, IP provides an arsenal of ways to assert and defend against competition.
Join us to hear from panelists representing healthcare and life sciences companies, from ventures to global multinationals. Learn from their insights on aligning IP strategy with business strategy to compete and win.
PANELISTS:
MODERATORS:
All current Rotman MBA, MFin, MFRM, MMA, PhD and BCom students are invited to register free of charge for this next livestream in our ongoing Rotman Life Sciences Link and Learn Series featuring experts who will discuss “Managing IP Assets to Innovate & Compete in Healthcare and Life Sciences”.
Click here for more info and to register.