General Information
Instructor(s)
Promotional Video
Unavailable
Instructor Bio
Anjana Dattani is a facilitator, researcher, and practitioner of Design-Driven Innovation. She works closely with Dr. Angele Beausoleil in developing and delivering Business Design learning experiences to Executive MBAs, full-time MBAs and undergraduate students. Prior to her current role, Anjana led ecommerce businesses, and worked in entrepreneurship and healthcare management spaces while completing her MBA at Rotman.
Format
Intensive format: 3.5-hrs studio per class; 8 classes (over 2 Weeks); theory + practice.
Course Mission
This course is for those interested in understanding design’s role in business innovation and applying new ways of thinking to innovation development and management. The learning objectives are to:
- Understand the diverse human-centred design practices inside organizations, highlighting strategic design, customer experience design, employee experience design and service design;
- Appreciate the fundamental stages of innovation development through the 4-step Business Design Method;
- Apply your learnings to multi-sector case-based corporate innovation challenges; and,
- Develop empathy, insight-crafting, prototyping and storytelling skills
Course Scope
This unique Business Design Fundamentals course introduces students to the most prolific design practices and methods used in business decision-making today. Through a combination of lectures and experiential learning activities, students will gain an understanding of design’s growing impact on business – particularly on customer-centred innovation development and management. This foundational course is a pre-requisite for RSM2524 Business Design Practicum (Corporate Consulting Challenge) and is strongly recommended as preparation for RSM2516 Design Research and Data Storytelling, and for those intending to graduate with a Business Design Major. This course will challenge you to navigate uncertainty, sample qualitative research methods, design techniques and collaborate in solving real, yet case-based business challenges over an intensive eight days.
Evaluation and Grade Distribution
| Component | Due Date | Weight |
|---|---|---|
| Individual Class Participation | Ongoing | 20% |
| Individual Post-Class Reflection Papers | Ongoing | 40% |
| Group In-Class Worksheets | Classes 2 > 11 (4 worksheets) | 20% |
| Group Business Design Solution Report | Class 8 | 20% |
Required Resources
Please note you are required to purchase a custom workbook for this class (at cost). Required readings and supplemental materials will be provided on Quercus.
Last Updated: