General Information
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Target Audience
This course is open to students who have a keen interest in Business Design (BD) and human-centered innovation, and who are interested in taking a deep dive in understanding how design practices are applied by practitioners across industry verticals and business functions. This course is for students who want to go beyond “what is business design” in order to get a better sense of how it comes to life and adds value in industry settings. This course is open to all second year full time MBAs and part time students but prior Business Design course work would be beneficial.
Course Description
This course involves lectures, discussions and site visits to organizations in Canada’s business design and innovation ecosystem. The coursework will blend classroom lectures with industry sessions to provide students with the knowledge of industry-leading design methods, models and case studies for design-driven business innovation. The industry sessions will offer unique engagement with firms that use design-infused methods to innovate new services, processes and experiences. The ultimate goal is for students to understand how they can apply their business design toolkit from Rotman to future roles, and reflect on Business Design as a method to solve business challenges.
Format
- 3.5 hour studio/class (with breaks)
- Guest speakers and/or studio visits
Course Mission and Scope
This course is aimed at students who are keen to explore design’s role in business innovation. The learning objectives are to:
- Learn how to apply the core principles and practices of Business Design: using management frameworks, ethnographic methods and design techniques to find, frame and solve problems;
- Learn the foundational stages of the innovation development process in organizations
- Learn how user-centred research is conducted on real-world challenges; and,
- Explore how empathy, creativity, prototyping and storytelling are critical for problem solving and innovation adoption in organizational settings
Evaluation and Grade Breakdown
| Component | Due Date | Weight |
|---|---|---|
| Participation | Ongoing | 30% |
| Industry Analysis Mini Reports | Ongoing | 40% |
| Final Report and Presentation | Sept 12th | 30% |
Required Resources
Required readings and supplemental materials will be provided on Quercus