General Mills

General Mills markets some of the world’s most famous brands including Betty Crocker, Häagen-Dazs, Pillsbury, Green Giant, Old El Paso, and Cheerios.

Overview

• About Us
• Annual reports
• Latest Quarterly Report

Company news

• General Mills to sell Helper brands: The Golden Valley firm is decreasing its presence in the boxed-food category
• Sales, profit baked in at General Mills
• General Mills’ profits climb: With inflation and a potential recession, all eyes are on groceries
• AN INVESTMENT IN FOOD ‘EXPERTISE AND PASSION’: General Mills responds to the disparity in funding for businesses led by women, people of color
• Facing Shortages, Food Giants Tinker With Ingredients
• General Mills asked to cut plastic: The food maker balked at shareholder proposal, saying it uses less than its peers
• General Mills sees a brighter future: Executives believe a strong year is ahead despite inflation woes
• News and stories

Company reports & SWOT analysis

• MarketLine company profile
• General Mills Inc SWOT Analysis
• LinkedIn profile

Industry reports

• Cereal Production in Canada
• Breakfast Cereals Industry Profile: North America

Trade magazines

• Canadian Grocer
• Food in Canada
• Strategy
• Marketing

People

• Jeffrey L. Harmening, Chairman of the Board and Chief Executive Officer
• Karen Wilson-Thissen, General Counsel and Secretary
• Paul Gallagher, Chief Supply Chain Officer
• Leadership

This guide is proprietary to the Rotman School and therefore we encourage all students to maintain this exclusivity. 

Latest update: January 19, 2023.