Marketing/Sales/Product Management

General Requirements

  • Passion for marketing, sales, or product management  
  • Ability to collaborate and communicate effectively with diverse groups, including customers, team members, colleagues, senior management, legal staff, advertising agencies, and other outside service providers 
  • Demonstrating leadership through impactful and achieved results can be accomplished by running clubs, engaging in volunteer work, or gaining professional experiences.  
  • Prior relevant experience (in marketing/sales/product management) is an asset 
  • Driven and autonomous; results oriented and possessing a track record of delivering results 
  • Polished presentation skills and ability to establish and maintain strong relationships 
  • Positive attitude and ability to excel under pressure 
  • Empathy and ability to see the perspectives of others; excellent conflict resolution skills 
  • Enjoy improving or creating products/features that enhance the customer experience 
  • Comfortable working in fast-paced and dynamic environments 
  • Strong understanding of the product management processes 
  • Strength in required technical skills (depending on company and product) 

Skills required

  • Leadership 
  • Strong interpersonal and influencing skills; must possess the ability to engage clients 
  • Excellent presentation skills 
  • Comfort liaising with senior executives 
  • Ability to work as a strategic partner with customers/clients 
  • Adaptable, able to manage projects independently and ready to assume a high level of responsibility 
  • Ability to work under pressure in a results-oriented environment 
  • High degree of emotional intelligence 
  • Relationship management 
  • Empathy 
  • Strong leadership ability 
  • Creative problem solving & innovative thinking 
  • Project management & systemization skills 
  • Strong communication skills 
  • Self-starter 
  • Self-management 
  • Analytics 
  • Ability to deal with both success and failure

Type of Jobs

  • Brand Management 
  • Brand Consulting 
  • Consumer Insights 
  • Digital Media, Social Media Strategy, Inside/Outside Sales Professional 
  • Territory or Regional Sales Lead 
  • Enterprise/National/Key Accounts 
  • Business Development 
  • Director/Sales Manager 
  • Product Manager 
  • Director of Product Management 
  • Digital Product Manager 
  • Sr. Manager, Product Management 

Technical Preparation/Knowledge Building

  • Rotman Curriculum, including courses in Sales Management and Marketing (see Rotman MBA Electives Guide) 
  • Being social media savvy is a huge asset 
  • Enhance informal and formal presentation skills, use Rotman Case Competitions to increase presence 
  • Excel/Data skills are increasingly important 
  • Develop confidence liaising with C-suite staff and other stakeholders 
  • Use Rotman case competitions to increase the presence 
  • Understanding of the product process and lifecycle 
  • Design Thinking Toolbox and related concepts 
  • Understanding of technical elements of product/feature is necessary – you may not need to code, but have a general understanding of it depending on the role 
  • Knowledge and experience with industry analysis tools, road mapping and flowcharting software, user survey and analysis tools, project management tools, collaboration, and team messaging tools 
  • Product Management Certificates (not required, but it is an option) 

Internal Resources

External Resources